Abror Abror, Dina Patrisia, Yunita Engriani, Erly Mulyani, Vanessa Gaffar, Nurman Achmad, Mukhamad Najib, Long Kim, Somnuk Aujirapongpan
The purpose of this study is to investigate the factors that influence tourist behavior and revisit intentions in the context of halal tourism. The antecedent variables in this study included religiosity, digital halal literacy, halal destination features, contentment, and trust. This is a quantitative study that used travelers that visited halal tourism attractions in West Sumatra, Indonesia, as the sample population. The sample size was 400 respondents. The data were analyzed using the partial least squares–structural equation model (PLS-SEM). We discovered that religiosity is an important predictor of contentment and trust. Satisfaction was achieved through digital halal literacy and halal destination qualities and was found to have a significant influence on trust, tourist behavior, and revisit intentions. Finally, trust was found to have a significant association with intention to revisit and behavior. The results of this research are insightful for managers and policymakers on how to provide halal tourism attributes and analyze tourists’ digital halal literacy that lead to tourist satisfaction. This study also provides further knowledge to policymakers and local authorities on how to promote future tourist participation in halal tourism development in Indonesia; thus, it can help create more tourist returns for further visits to the same location in the future. © 2025 by the authors.
Faculty of Economics and Business, Universitas Negeri Padang, Padang, 25132, Indonesia; Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia; Faculty of Social and Political Science, Universitas Sumatera Utara, Medan, 20155, Indonesia; Faculty of Economics and Management, IPB University, Bogor, 16680, Indonesia; Center of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Nakhon Si Thammarat, 80160, Thailand; Faculty of Management Science, Silpakorn University, Phetchaburi, 76120, Thailand
