Armiati, Agus Irianto, Dessi Susanti, Rose Rahmidani, Yuhendri Leo Vrista
This study aimed to develop and empirically validate an ecopreneurship-based entrepreneurship learning model designed to enhance students’ creativity and environmental literacy in higher education. Despite the prominence of entrepreneurship education, existing curricula often emphasize profit-oriented competencies with limited integration of environmental sustainability, highlighting a need for model innovation that aligns entrepreneurial learning with ecological responsibility. A Research and Development (R&D) approach structured around the ADDIE framework (Analyze, Design, Develop, Implement, Evaluate) was employed. The research was conducted at Universitas Negeri Padang, Indonesia, involving 100 undergraduate students (50 in the experimental group and 50 in the control group), six domain experts, and six entrepreneurship lecturers. Data were collected via validated questionnaires, expert and practitioner validation sheets, observations, creativity and environmental literacy assessments, and analyzed using descriptive statistics, normalized gain scores, and inferential tests (independent samples t-test). The research instruments demonstrated high validity and reliability, with Aiken’s V values ranging from 0.76 to 0.83 and ICC values from 0.65 to 0.89. Expert evaluations of the learning model and manuals yielded high mean scores (4.4–4.5 on a 5-point scale), indicating strong content validity. Practicality assessments showed that lecturers and students rated the model as highly feasible (lecturer practicality 85%; student practicality mean = 83.45%). Effectiveness analysis revealed that students in the experimental group achieved significantly higher creativity levels (mean creativity score = 91.78%, excellent category) and greater improvement in environmental literacy (normalized gain = 0.65–0.68) compared to the control group (normalized gain = 0.56). Independent t-tests confirmed statistically significant differences in environmental literacy outcomes (p < 0.001). In conclusion, the ecopreneurship-based entrepreneurship learning model is valid, practical, and effective. Its implementation contributes to entrepreneurship education by fostering environmentally literate and creative learners, offering a pedagogical advance toward sustainable education practices. © 2026, Malque Publishing. All rights reserved.
Faculty of Economics and Business, Universitas Negeri Padang, Padang, Indonesia
