Firas Tayseer Ayasrah, Ahmad Y. A. Bani Ahmad, Mahmoud Allahham, Wasef Ibrahim Almajali, Hamzeh Alhawamdeh, Dony Novaliendry, Irwanto Irwanto
This study aims to examine a model of AI's actual effect on green logistics in Jordan, specifically transportation. Logistics has been identified as a major stakeholder that is causing significant harm. This paper contributes to the body of knowledge on how artificial intelligence can be used to enhance logistics operations, reduce gaseous emissions, and assist organizations in meeting their sustainability practices. Moreover, the study explores how digital technologies like the Internet of Things (IoT) and big data analytics enable AI to perform superiorly in green logistics. Rooted in institutional theory and the resource-based view (RBV), this study contributes a theoretical model empirically validated through structural equation modelling (SEM). The data source was a survey of private firms in different modes and parts of Jordan's transport market. Results show that AI can help green logistics by optimizing itineraries, decreasing fuel usage, and improving the effective use of resources. Also, with the added boost of AI forced by Sustainability Practices to create real-time decision-making and higher data utilization, scaling these technologies up is difficult, which highlights the prospects of further research and development. This research is important for policymakers and various organizations to shed light on digital transformation as the cornerstone of sustainability within the Jordanian transportation industry. © 2025 IEEE.
Al Ain University, College of Education, Humanities and Science, Al Ain, United Arab Emirates; Middle East University, Faculty of Business, Department of Accounting and Finance, Amman, Jordan; Amman Arab University, Faculty of Business, Amman, Jordan; Jerash University, Business Faculty, Jerash, Jordan; Universitas Negeri Padang, Faculty of Engineering, Electronic Department, Padang, Indonesia; Jakarta State University, Department of Chemistry Education, Jakarta, Indonesia
