Anton Komaini, Firunika Intan Cahyani, Retnaningtyas Susanti, Samuel Martin Pradana, Andri Gemaini, Ardi Arif, Yovhandra Ockta, Heru Andika, Alimuddin
Background. Sports tourism is a rapidly growing segment of the tourism industry, offering new perspectives and supporting a shift in tourist behavior toward a more active lifestyle. Objectives. This study aims to understand social and cultural villages and economic conditions comprehensively. Methods. This research is a qualitative explorative study conducted in Matotonan Village, Modabag Village, and Muntei Village in the Mentawai Islands. Data collection methods include participatory observation, semi-structured interviews, and document studies. Data analysis employs thematic techniques to identify, categorize, and interpret main themes. Results. The sustainable development of sports tourism villages is carried out by identifying village characteristics, natural and cultural potential, and suitable promotional strategies. Conclusion. Collaboration with various stakeholders, including the tourism department, is crucial in supporting this promotion, which, in turn, can enhance the local economy. © 2025, Society of Aging and Physical Activity (SAPA). All rights reserved.
Faculty of Sport Science, Universitas Negeri Padang, Indonesia; Faculty of Tourism and Hospitality, Universitas Negeri Padang, Indonesia
