Muthia Roza Linda, Gesit Thabrani, Sutiyem Sutiyem, Yasri Yasri, Rahmiati Rahmiati, Erly Mulyani
This study aims to develop a model for enhancing the performance of MSME businesses by gaining a competitive advantage. This research provides information on how to build competitive advantages in snack food culinary MSMEs by implementing innovations in business activities. Therefore, this study will see the influence of supply chain management Adoption (SCMA) and competitive advantage (CA) on business performance and how innovation plays a role in MSME business performance. The MSMEs studied were snack food MSMEs located in Padang City with an unknown number. Purposive sampling was utilised with the requirement that MSMEs have been in operation for at least 3 years and employ more than five people. Research data collection was carried out by distributing questionnaires. The results showed that SCMA significantly influenced business performance, as did competitive advantage and innovation. However, there is no significant effect of the moderating role of innovation in strengthening the influence between competitive advantage and business performance because the innovations made by MSMEs tend to change the shape of the product appearance and add to the taste of the product but do not differ from the characteristics of existing products. The workforce has a low level of education, so the understanding of what to do differs from what is expected of MSME owners. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
Management Department, Universitas Negeri Padang, Padang, Indonesia; Management Department, Sekolah Tinggi Ilmu Manajemen “STIE” Perdagangan, Padang, Indonesia
