Oce Ridwanudin, Vanessa Gaffar, Rivaldi Arissaputra, Lili Adi, Rijal Khaerani, Eko Purnomo
Background. Research on camping tourism, especially tourist experiences, remains limited, offering valuable insights for facility management. Objectives. This study aims to identify the dominant factors shaping the camping experience and WOM and examine the impact of the camping experience on WOM. Methods. The research uses confirmatory factor analysis (CFA) and structural equation modeling (SEM) to analyze data from 400 respondents who visited camping sites in Bandung Regency. Measurement indicators based on camping experience and WOM constructs were used to assess the strength and influence of each factor. Results. The findings show that "personal growth and renewal" and "WOM intensity" are the most influential factors in shaping the camping experience and WOM. Additionally, the camping experience has a significant positive effect on WOM. Conclusions. The results suggest that service providers should enhance engaging experiences to encourage positive WOM, attract more visitors, and ensure long-term sustainability in the camping tourism sector. © 2025, Society of Aging and Physical Activity (SAPA). All rights reserved.
Faculty of Social Sciences Education, Universitas Pendidikan Indonesia, Indonesia; Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Indonesia; Faculty of Economics, Business and Social Sciences, Universitas ‘Aisyiyah Bandung, Indonesia; Faculty of Sports Science, Universitas Negeri Padang, Indonesia
