Mario Febrian, Ardo Okilanda, Wuri Syaputri, Sawirman, Fadlillah, Alpin Herman Saputra, Raden Sudarwo, Nidya Fitri
Background. This study investigates social media's impact on Indonesian sports fans' linguistic development. Objectives. The emergence of social networks, such as X, Instagram, and TikTok, enables fans to integrate worldwide sports language with colloquial dialects, hence forming an unusual language. Methods. The study employs a qualitative methodology consisting of content analysis of the posts, comments, and hashtags by the fans. Results. The findings indicate that social media nurtures a sense of belonging, community, and nationalism by utilizing hashtags such as #TimnasDay. At the same time, there is always a danger of fan culture becoming commodified. Conclusion. The research illustrates the significance of social media channels in the complex temporality of contemporary sports fandom in Indonesia. © 2025, Society of Aging and Physical Activity (SAPA). All rights reserved.
Faculty of Sport Science, Universitas Negeri Padang, Indonesia; Faculty of Humaniora, Universitas Andalas, Indonesia; Universitas Terbuka, Indonesia
