Online cash waqf behavioral intention: the role of knowledge of cash waqf and trust

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Asyari Asyari, Mohammad Enamul Hoque, Perengki Susanto, Halima Begum, Awaluddin Awaluddin, Marwan Marwan, Abdullah Al Mamun

2024 Journal of Islamic Marketing Vol. 15 Issue 11 Article Cited by 22 Quartile

Abstract

Purpose: This study aims to explore the determinants that impact state Islamic University/Perguruan Tinggi Keagamaan Islam Negeri students’ intention to adopt online cash waqfs. In doing so, this study integrates knowledge of cash waqf and trust variables within the theory of planned behavior (TPB), allowing an examination of the mediating role of TPB variables and trust within the relationship between knowledge of cash waqf and intention for online cash waqf behavior. Design/methodology/approach: To carry out an empirical analysis, the authors developed a well-structured questionnaire and distributed it to a group of students currently enrolled in PTKIN, obtaining 443 usable responses. The partial least squares-structural equation modeling (PLS-SEM) technique was used for the dual purposes of data analysis and hypothesis testing. Findings: This study demonstrates that factors such as attitude, subjective norms, perceived behavioral control, trust and knowledge of cash waqf have a significant and favorable influence on the intention to donate through e-cash waqf. Knowledge of cash waqf impacts attitudes, subjective norms, perceived behavioral control and trust. The final analysis shows that attitude, subjective norms, perceived behavioral control and trust partially mediate the relationship between knowledge and intention in the online cash waqf context. Practical implications: The aforementioned elucidates the paramount importance of trust in shaping individuals’ tendencies to engage in cash waqfs. The insights mentioned have the potential to be used by cash waqf establishments to promote transparency and accountability, ultimately bolstering the confidence of potential donors. Originality/value: The concepts of waqf and the use of online cash waqf as a means of donation in developing countries are relatively new. In this study, the intention of students to adopt online cash waqf was predicted for the first time by considering their knowledge of cash waqf and their trust in online cash waqf transactions. © 2024, Emerald Publishing Limited.

Affiliations

Department of Islamic Economics, State Islamic University of Sjech M. Djamil Djambek, Bukittinggi, Indonesia; BRAC Business School, BRAC University, Dhaka, Bangladesh; Department of Management, Universitas Negeri Padang, Padang, Indonesia; School of Economics, Finance and Banking, Universiti Utara Malaysia, Sintok, Malaysia; Department of Economics Education, Universitas Negeri Padang, Padang, Indonesia; UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia