Feri Ferdian, Mohd Salehuddin Mohd Zahari, Youmil Abrian, Nidia Wulansari, Hendri Azwar, Arif Adrian, Trisna Putra, Dwi Pratiwi Wulandari, Hijriyantomi Suyuthie, Pasaribu Pasaribu, Dessi Susanti, Aisiah Aisiah, Arie Yulfa, Vischa Mansyera Pratama, Violintikha Harmawan, Rahmi Fadilah, Donie Donie, Waryono Waryono
This research paper evaluates the commitment, attitude, and performance of various stakeholders, particularly the local government authorities, academic institutions, local businesses, media, and private sector, in the sustainable development of tourism villages. Quantitative data were collected through a survey questionnaire to gather perceptions and feedback from 384 tourism awareness group leaders in the province of West Sumatra, Indonesia. This study employs Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the hypotheses. The findings indicate that stakeholders’ commitment, attitude, and performance exert a strong influence on sustainable tourism villages. In addition, community culture moderates the relationship between the attitudes of stakeholders and sustainable tourism villages as opposed to the stakeholders’ commitment and performance. These findings provide valuable insights and far-reaching consequences for stakeholders, tourism village heads, and the community. There is a need to continuously enhance a comprehensive plan for sustainable tourism, one that goes beyond cultural implication and incorporates a broader range of influencing factors. © 2024 by the authors.
Research Center for Sustainable Tourism Development, Universitas Negeri Padang, Padang, 25131, Indonesia; Faculty of Tourism and Hospitality, Universitas Negeri Padang, Padang, 25131, Indonesia; Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Shah Alam 40450, Malaysia; Faculty of Economics and Business, Universitas Negeri Padang, Padang, 25131, Indonesia; Faculty of Social Sciences, Universitas Negeri Padang, Padang, 25131, Indonesia; Faculty of Sport Sciences, Universitas Negeri Padang, Padang, 25131, Indonesia
