Uswatul Hakim, Alrizka Hairi Dilfa, Riri Trinanda, Hengki Armez Hidayat
This study aims to describe and analyze the integration of Gamad music performances into social media platforms and their impact on Gamad music learning at the Department of Drama, Dance, and Music Education (Sendratasik), Faculty of Languages and Arts (FBS), Universitas Negeri Padang (UNP). The research focuses on how Instagram, a popular digital platform, is utilized to teach and showcase Gamad music, exploring its role in transforming traditional music pedagogy. Using a qualitative case study approach, the study examines the strategies employed by educators to incorporate Instagram features—such as video posts, reels, and live broadcasts—into the learning process. The findings highlight that Instagram facilitates greater student engagement, offering a dynamic and interactive space for both practice and performance. Additionally, the digital medium helps to broaden the audience for Gamad music, connecting students' work to a global platform. The study concludes that integrating social media into music education not only enhances the learning experience but also supports the preservation and dissemination of local musical traditions in a modern context. © 2023 The Author(s).
Program Study Pendidikan Sendratasik, Fakultas Bahasa dan Seni, Universitas Negeri Padang, Indonesia; Program Studi Pendidikan Musik, Fakultas Bahasa dan Seni, Universitas Negeri Padang, Indonesia; Program Studi Desain Komunikasi Visual, Fakultas Bahasa dan Seni, Universitas Negeri Padang, Indonesia
