Hasdi Aimon, Nora Zulvianti, Abror
This research investigated the antecedents of electronic Word of Mouth (eWoM) for the halal tourism context, including psychological safety, sustainable tourism development, halalfriendly destination performance, and tourist satisfaction. The role of tourist satisfaction in the relationships between psychological safety, sustainable tourism development, Halal-friendly destination performance, and electronic Word of Mouth (eWoM) was also analyzed. Questionnaires were distributed to 310 respondents who visited Halal tourist destinations in West Sumatra, Indonesia, from February to May 2022. Structural Equation Modelling (SEM) - Partial Least Square (PLS) was employed in data analysis, and results showed that psychological safety and halal-friendly destination performance significantly affected tourist satisfaction. However, sustainable tourism development did not significantly influence tourist satisfaction. Moreover, psychological safety, sustainable tourism development, halal-friendly destination performance, and tourist satisfaction also influenced electronic Word of Mouth (eWoM). Tourist satisfaction did not mediate the effect of psychological safety, sustainable tourism development, and halal-friendly destination performance on electronicWord ofMouth (eWoM). © 2023 WITPress. All rights reserved.
Environmental and Development Research, Faculty of Economics, Universitas Negeri Padang, Kota Padang, 25132, Indonesia; Environmental and Development Research, Faculty of Economics Universitas Negeri Padang, Universitas Islam Negeri Imam Bonjol Padang, Kota Padang, 25132, Indonesia; Manaagement Study Program, Faculty of Economics, Universitas Negeri Padang, Kota Padang, 25132, Indonesia
