How do Religiosity and Environmental Awareness influence Muslim Tourists’ Halal Culinary Repurchase Intention?

Dina Patrisia; Abror Abror; Yunita Engriani; Hasdi Aimon; Rahmiati; Erly Mulyani; Bussalin Khuadthong; Somnuk Aujirapongpan

doi:10.32479/irmm.21735

How do Religiosity and Environmental Awareness influence Muslim Tourists’ Halal Culinary Repurchase Intention?

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Dina Patrisia, Abror Abror, Yunita Engriani, Hasdi Aimon, Rahmiati, Erly Mulyani, Bussalin Khuadthong, Somnuk Aujirapongpan

2026 International Review of Management and Marketing Vol. 16 Issue 2 Article Cited by 0 SDG 17SDG 12SDG 16

Abstract

This study aims to investigate the extent to which religiosity, environmental awareness, attitude, resilience, and self-efficacy influence Muslim tourists’ intention to repurchase Halal cuisine. The data were obtained from a survey involving 500 Muslim travelers who had visited West Sumatra, Indonesia. Data were examined through the application of Partial Least Square Structural Equation Modeling (PLS-SEM). The findings indicate that Halal culinary repurchase intension has been influenced by self-efficacy and attitude significantly. Furthermore, religiosity emerged as a key determinant influencing environmental awareness, attitude, resilience and self-efficacy. Environmental awareness strongly affects individual resilience, which in turn serves as a precursor to attitude formation. The study also outlines certain limitations and offers directions for future research. © 2026 Econjournals. All rights reserved.

Affiliations

Universitas Negeri Padang, Padang, Indonesia; Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, Thailand; Faculty of Management Science, Silpakorn University, Phetchaburi, 76120, Thailand

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