Elvi Rahmi, Darmansyah Darmansyah, Asmar Yulastri, Ciptro Handrianto
Entrepreneurship education plays a crucial role in equipping students with the skills necessary for innovation and business success. However, traditional pedagogical models often lack integration with digital competencies, which limits students’ ability to navigate the evolving business landscape. This study introduces the experiential learning model with digital literacy (EL-DL) to address this gap and to foster entrepreneurial mindset development through a hands-on, technology-driven approach. By applying a quasi-experimental design with 120 Indonesian undergraduate students, we collected data through pre/post-tests, business scenario assessments, and focus groups. Quantitative data were analyzed using ANCOVA (analysis of covariance) and qualitative responses were subjected to thematic analysis. Results indicate significant improvements in opportunity recognition, risk-taking, adaptability, and innovation orientation in the experimental group, with strong statistical evidence to support the effectiveness of the EL-DL model. Qualitative findings, furthermore, reveal enhanced decision-making, digital tool proficiency, and practical business execution. While challenges such as resource constraints and technical infrastructure were noted, structured support mechanisms mitigated these issues. The study highlights the need for higher education institutions to modernize entrepreneurship education by embedding digital literacy in experiential learning, to ensure that students develop practical and digital competencies that are essential for success in the 21st-century economy. ©Authors.
Universitas Negeri Padang, Indonesia
