Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets: the power of social media marketing activities

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Yan Li, Mohammad Enamul Hoque, Abdullah Al Mamun, Qing Yang, Wan Mohd Hirwani Wan Hussain

2025 Journal of Fashion Marketing and Management Vol. 29 Issue 7 Article Cited by 3

Abstract

[No abstract available]

Affiliations

School of Business, Nantong Institute of Technology, Nantong, China; BRAC Business School, BRAC University, Dhaka, Bangladesh; Faculty of Economics and Business, Universitas Negeri Padang, Padang, Indonesia; UKM – Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia

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