Leilei Jiang, Jingjing Li, Walton Wider, Jem Cloyd M. Tanucan, Joseph Lobo, Muhammad Ashraf Fauzi, Hendra Hidayat, Rong Zou
This study uses bibliometric analysis to map emerging trends in immersive technologies for cultural heritage preservation. Analyzing Web of Science data until December 2023, it identifies key developments, research gaps, and future directions. Bibliographic coupling and co-word analysis reveal clusters focused on technological applications, digital replication, public engagement, and education. Findings highlight a shift toward interactive preservation methods, offering new insights into how immersive tech is reshaping heritage experiences. © The Author(s) 2025.
Faculty of Education and Liberal Arts, INTI International University, Nilai, Malaysia; Institute of Library, Information and Media Science, University of Tsukuba, Tsukuba, Japan; Faculty of Business and Communications, INTI International University, Nilai, Malaysia; Department of Applied Economic Sciences, Wekerle Sandor Uzleti Foiskola, Budapest, Hungary; College of Education, Cebu Technological University, Cebu, Philippines; College of Sports Exercise and Recreation, Bulacan State University, Bulacan, Philippines; Faculty of Industrial Management, Universiti Malaysia Pahang Al-Sultan Abdullah, Pekan, Malaysia; Electronics Engineering Department, Faculty of Engineering, Universitas Negeri Padang, Padang, Indonesia; School of Foreign Languages, Jiangsu Open University, Nanjing, China
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